Jeffrey Moussaieff Masson, PhD
Author, Educator, Researcher, Animal Rights Activist
Even when we feel anger and hatred about what is going on in the world to animals and to the Earth, I believe we can make true change happen by influencing people to make positive choices---these last much longer than when people make choices out of guilt or fear. - Krissi Vandenberg, Read EVEN's exclusive interview with Krissi HERE.
It says we are given dominion over the creatures of the earth,
but it doesn't say we have to be their butchers. We could be
the keepers of our lesser brothers. - Peace Pilgrim (1908-1981)
An age is called Dark, not because the light fails to shine, but because people refuse to see it. - Space by James A. Michener, American Author, 1907-1997
When we are pure in our deeds, speech and thoughts, even for a second, all the deities, the gods and the guardian angels will support us. At that moment, the entire universe belongs to us and supports us, and the throne is there for us to reign upon. -Supreme Master Ching Hai
To confront a person with their own shadow is to show them their own light. - Carl Jung, Swiss Psychiatrist, 1875-1961
Although the world is full of suffering, it is also full of the overcoming of it. - Helen Keller (1880-1968)
The key to your universe is that you can choose. - Frederick Carl Frieseke, American-born French Painter, 1874-1939
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The question we need to ask ourselves is not, "Can one person make a difference?" Each and every one of us does make a difference. It is actually impossible to not make a difference. So the question we need to ask ourselves is, "What kind of a difference do I want to make?"
We are the ancestors of the future. What do you want your legacy to be? - Julia Butterfly Hill, Vegan, Environmental Activist, Author
In nothing does man, with his grand notions of heaven and charity, show forth his innate, low-bred, wild animalism more clearly than in his treatment of his brother beasts. From the shepherd with his lambs to the red-handed hunter, it is the same; no recognition of rights -- only murder in one form or another. - John Muir, Naturalist, Explorer, Writer (1838-1914)
If you are neutral in situations of injustice, you have chosen the side of the oppressor. - Bishop Desmond Tutu, Activist, Nobel Peace Prize Recipient 1984
Aho Mitakye oaysin. (We are all related.) - Lakota Saying
Every day we all make food choices.
But, do you know the impact those choices have on your health? On the non-human animals? On the planet? This site includes pertinent information and useful resources to give you answers to those questions, and help you understand and explore the benefits of veganism. We hope it might even ignite a spark within you to delve further into the truth.
Sometimes new information is shocking and may make us feel like Alice tumbling down the rabbit hole.
Perhaps like the character, Neo, in The Matrix, you have known the questions your whole life and you have felt them "like a splinter in your mind." You haven't pursued answers for a variety of reasons, but here is yet another opportunity.
"...No one can be told what it is. You have to see it for yourself....All I'm offering is the truth---nothing more... It is the world that has been pulled over your eyes to blind you from the truth... I'll show you how deep the rabbit hole goes..." - Morpheus to Neo in The Matrix
Dare you proceed? The blue pill, or the red pill? Which do you choose? Choose wisely. Choose with compassion.
We are in control of our lives.
Enjoy the quest.
There is no turning back.
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Three things in human life are important: the first is to be kind; the second is to be kind; and the third is to be kind.
- Henry James (1843-1916)